PR & Advertising TIPS
Tips on how to Build the Hype Around a New Brand Launch
Planning to launch a new business or product soon? Building the buzz before the official launch can help generate excitement and build awareness for the brand. Pre-launch campaigns are the perfect opportunity to test different messages, marketing channels, and tactics to learn what works best for the business.
If launching a physical product, show the audience how it's made, while for digital products, create engaging content such as memes, videos, or photos of the team at crucial moments during the development process. One effective way to create buzz is by posting teaser content that leaves the audience guessing and intrigued. By "leaking" information gradually, one can spark interest and generate excitement for the upcoming launch.
Harnessing FOMO (Fear Of Missing Out) can also be an effective way to create buzz. FOMO can create an impression of exclusivity by offering early access to users, setting up waitlists, affiliate programs, pre-ordering, limited supply, and time limits. By creating a sense of urgency and exclusivity, a brand can motivate potential customers to take action and join the pre-launch campaign.
To ensure a pre-launch campaign is a success, there are various strategies one can use starting with the creation of a branded PR Kit to circulate among the target audience, host a pre-launch event, hold contests with giveaways, and create a lead generation landing page to collect contact information from potential customers. One can also leverage influencer collaborations, create explainer videos, declare and promote milestones, blog and guest blog, while also leveraging email marketing best practices.
PR & Advertising Tip
Leveraging your staff's personal social media platforms and contact database to spread brand awareness can be an efficient way to build the hype. This approach taps into the proven word-of-mouth marketing strategy by leveraging the trust that employees have built through personal interactions within their network of contacts.
A detailed social media pre-launch editorial calendar is another essential tool to help plan and schedule content for maximum engagement, together with press releases, networking with potential customers, offering product demos, attending trade shows, and holding a countdown to the launch date to create excitement and anticipation. By implementing these top pre-launch buzz building strategies, one can set the business up for a successful launch and start generating revenue as soon as the brand is ready to sell.
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