construction BRANDING Case Study
Construction Branding Revamp to Stand out From the Competition
RMG Contract Interiors came to FoxDen Consults wanting to modernize and revitalize its brand presence, which had not been updated in over three decades. As a leader in the construction management industry, the goal was to refresh the brand so it would resonate with both new clients and long-standing partners. RMG also wanted the new brand image to represent the quality and professionalism that they bring to every project, while portraying a strong and identifiable corporate identity that would stand out in today's competitive construction industry.
RMG’s rebranding journey began with a detailed competitor study in order to define the brand’s true Unique Selling Proposition (USP) which sets the brand apart in the construction management industry. From which a brand positioning strategy was developed around the company's core values and mission. By focusing on these foundational elements, FoxDen crafted a branding strategy that not only aligned with the RMG’s business principles, but also strengthened the brand’s overall presence in the industry.
Case Study Scope of Work
Brand Positioning Strategy
Brand Identity Development
CORPORATE Brand Logo ReDesign
Corporate Brand standards
Corporate Brand Stationery
New Brand Website Development
Brand Logo ReDesign
The new RMG logo offers a fresh contemporary take that seamlessly blends modern design with structural elements. This new logo reflects RMG's dedication to delivering expertly managed projects, while maintaining a forward-thinking approach to design and functionality.
brand Standards Development
As part of the RMG Contract Interiors brand refresh, a new formal Brand Standards Guideline was developed which included new corporate stationery and branded staff uniforms. These guidelines established a cohesive visual identity, ensuring that all brand touchpoints reflected a unified and modern aesthetic. The newly designed stationery features sleek contemporary layouts, a refined color palette, and carefully selected typography that reinforces RMG's elevated position in the construction management industry. This comprehensive approach ensures that RMG’s brand presence is consistent, professional, and aligned with its updated identity across all platforms.
NEW Website DEVELOPMENT
The brand new RMG website features a minimalistic and bold modern design, reflecting the company's commitment to innovation and clarity. The clean, streamlined layout emphasizes ease of navigation and showcases RMG's expertise in construction management through striking visuals and easy to navigate content. This new design approach not only enhances the user’s experience, is is both functional and visually impactful, but also reinforces RMG’s position as a forward-thinking leader in the construction management industry.
FoxDen designed and developed the new RMG website with the potential construction client journey in mind. The expertise of RMG and their construction management services is showcased with visually stunning and bold displays for their portfolio pieces.
Streamlined communications to increase construction bid sales leads, from displaying the relevant construction based industry info alongside more functional forms of contact and navigation. Sales leads have now become much easier to garner all with an automated back-end lead generation process.
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