Hospitality eCommerce Case Study
eCommerce Tools to Assist in Generating Sales
With the redesign of the Château Le Jardin website, FoxDen focused on creating a unique approach to showcase the stunning venue, provided users with downloaded venue information, provide online help to customers, and create an additional avenue for the venue to generate sales leads and event interest.
As outlined below, FoxDen managed to achieve all this and more with 360 video tours, stunning high quality photos and high definition videos of the entire venue, plus downloadable venue floor plans and sales brochures by event type, and an online sales portal for all CLJ ticketed events. With this forward-thinking strategy, CLJ not only streamlined operational processes and converted their website into a true sales tool, but also demonstrated their commitment to staying at the forefront of event management trends.
Case Study Scope of Work
In-House Event Calendar
Venue & Food Photoshoots
Sales Brochure Design
Venue Floor Plan Design
360 View Implementation
Website Chatbot Integration
Online Ticket Event Sales
By fostering ticket event sales centered around a seamless and comprehensive website integration. FoxDen strategically designed the new website to serve as a centralized hub for event information, ticket purchasing, and a user-friendly experience. Through intuitive navigation and a visually appealing layout, FoxDen ensured that visitors could easily explore upcoming events, access detailed information, and effortlessly proceed with ticket purchases online.
The integration included a secure and streamlined online ticketing system, providing a hassle-free process for users to select their desired tickets, choose seating preferences if applicable, and complete transactions.
Downloadable Sales Brochures
To enhance the accessibility and sharing of venue information on the website, FoxDen implemented virtual sales brochures per event type and floorplans of each hall size and type.
These brochures serve as comprehensive digital sales document, that provides potential clients in-depth insights into CLJ's offerings, industry expertise, and unique value propositions. Said documents can either be downloaded or viewed on screen.
CLJ not only provides a convenient resource for individuals to learn more about their services at their own pace but also equips their sales and marketing teams with a valuable tool for offline presentations and outreach efforts.
Website Sales Tools
With a mandate to make the CLJ website a valuable sales tool, FoxDen completely overhauled the existing CLJ website. With the introduction of innovative features such as the new 360-degree venue tour viewing, the CLJ Sales Team can now provide potential clients an immersive and interactive online experience with the venue.
Users can navigate through different areas of CLJ's venues, virtually moving around as if they were physically present.
CLJ's website allows users to download hall floor plans, which serve as a valuable resource for event planners and clients alike, as it allows them to properly visualize their events layout needs.
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